By Jim Clanin
The number of Google searches being conducted on mobile devices is growing rapidly, and having a mobile-friendly website is no longer an option for businesses to compete. To satisfy user demand, Google started omitting websites from search results if they are not mobile-friendly on April 21, 2015. This means your company’s website is not even showing up on search results for mobile users if your website is not mobile-friendly.
According to BrightLocal’s recent survey, 70% of mobile users have searched multiple times in the last 12 months for a local business and 61% of mobile users are more likely to contact a local business with a mobile site. Considering these statistics, there is no question of whether or not your business is losing customers due to your non-mobile friendly website.
The importance of this issue could be a make-or-break situation for many small and medium-sized businesses, and it isn’t worth the risk to put it off any longer.
So what are your options? First you must seek out a professional web developer who has significant experience in developing mobile-friendly websites. Talk to them about your options, your budget, and your capacity. They will be able to help you decide if it would be better to develop a separate mobile site, or to redesign your current website with a responsive layout.
If your budget is tight, they may be able to work out a plan where they develop your website over six months so you can pay and work on it with them slowly. If you’re worried about the amount of time you or your staff will have to spend on the project, they may have some ideas of how to reduce that time such as hiring a professional copywriter to help rewrite your website content. There are many options to consider if you are feeling strapped, so don’t let anything stop you from getting this done any longer.
Elements of a Well-Designed Mobile-Friendly Website
So what makes a good mobile-friendly website? Your web developer will help you determine the best design for your website, and will consider some of the following options:
- Images that scale according to the screen size, and that are not set for best viewing at a certain size.
- Block grids or columns that can stack on top of each other for easier viewing on smaller screens.
- Fonts that are large enough to read easily on a small screen, but small enough that the user doesn’t have to scroll at a rapid rate.
- Using a “back to top” button at the bottom of the page will make it easier for your users since your website has now grown in length.
- Spacing between touch elements such as buttons and links are important to ensure your user has the needed space to touch exactly what they intend to.
Ready to get started on your mobile-friendly website?
Don’t wait any longer – we’re here to help! DoubleDome has designed and developed countless mobile-friendly websites and has the skills and resources to finally get your project moving. Get more mobile user traffic and bring in more revenue for your business with a new mobile-friendly website. Call us at 888-799-6067 or fill out our web design contact form for a free consultation.
