By Jim Clanin
If you plan on using online reputation management software for your business, you’ve thought about your online presence. The goals you have for your business can be surpassed or never reached based on the online reviews you receive. It is important to give reviews the credit they deserve as you navigate through your presence on the Internet and plan your digital strategy.
Online reviews are the new word-of-mouth when it comes to marketing. Reviews are one of the best ways to grow your business and keep loyal customers. The number of consumers that read reviews is in the 90% range. With this number at 90%, we can assume that people check reviews when they look for a product or service.
What Positive Reviews Can do for Your Business
Positive reviews can give people the chance to learn more about the products or services you offer. Your potential clients can read reviews to find out how you interact with customers and determine if the brand you have is trustworthy.
Your search engine optimization is effected by your reviews. If your site is listed, customers leave reviews, and search engines will rank you higher when people search for your local services or other keywords.
You can acquire more clients from reviews. Many positive reviews can sway consumers to visit your website and make purchases. If they like your brand, they may turn into long-term customers that leave their own reviews.
Positive reviews can save you money and time. If other people are attracting customers to your business, it is free marketing. Use this free marketing to your advantage and respond to your positive reviews just as much as you would negative reviews. Show your potential customers that you are responsive to people who love what you have to offer!
How Negative Reviews Matter to Your Business
If a customer writes a negative review about your business you may lose customers or potential customers. Try to respond to the review positively and professionally. Your response is crucial in keeping your loyal customers because responding well can have a positive impact.
With most people reading reviews before they decide on a business, you should increase your positive reviews as much as possible to saturate any negative public feedback. A good way to do this is to ask for reviews once someone has made a purchase. A survey is also a good idea to get feedback about your products and ask for those crucial positive reviews.