6 Ways to Optimize Your Website for Local Search

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In our digital world, competition is everywhere. Driven by the availability of personal computers, smartphones, and tablets, anyone with a connection to the Internet has access to information. That information can be anything from what we need to know about stocks, how to change a flat tire, to where to find a chiropractor in Atlanta.

Local Search Engine Optimization (SEO) helps you rank your site in your geographical area. Local search optimization is the practice of making your website more visible to local customers. This includes optimizing your website for specific keywords, getting listed in local directories, and ensuring your NAP (Name, Address, Phone Number) is consistent across the web.

Your website is the first impression that your customer gets of you. Therefore, your landing page must be appealing to the customers. It should also offer the information they are looking for in an easy-to-find manner. To achieve this, you must hire an experienced Atlanta SEO company to handle your site optimization.

SEO Vs. PPC

Here is how to optimize your website for local searches in Atlanta.

  1. Use Local Keywords Throughout Your Content

Title tags, meta descriptions, and body content should all include relevant local keywords. For people looking for local businesses in Atlanta, this will tell search engines that your site is relevant.

  1. Optimize Your Website For Mobile Devices

People in Atlanta are increasingly turning to smartphones and tablets to find local businesses and healthcare providers. If you want people to locate and use your website on their smartphones or tablets, you need to make sure it is mobile-friendly. An Atlanta SEO consultant will assist you in optimizing your site for mobile devices.

  1. Claim Your Google My Business Listing

If you haven’t already, claim your Google My Business listing. This will help ensure that your business shows up in local search results on Google Maps and other Google properties.

  1. Promote Positive Customer Reviews

Customer reviews on prominent review sites like Yelp and Google My Business can help your business increase the rank and visibility of your business on the local Search Engine Results Pages (SERP). These reviews can help improve your chances of ranking higher in local search results.

  1. Add Local Information To Your Business Listing

If you have a Google My Business listing, add accurate local information, like hours of operation and contact information to help people find you when they’re nearby.

  1. Claim Your Local Business Listings On Popular Review Sites

To increase the visibility of your site, it must be listed on popular review sites that people in your local area trust. Some of the most popular include Yelp and TripAdvisor. Also, ensure your website is listed on the local directory of your state with updated information.

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Chris co-founded DoubleDome Digital Marketing, merging his business degree and technical consulting experience with his fondness for all things Internet. Focused on sales & marketing, Chris has led DoubleDome to 20 straight years of profitability. He leads the marketing and sales groups.
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