Avoiding These 4 Mobile SEO Mistakes Is Crucial


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Mobile devices, such as smartphones and tablets, have seen increased use in the past few years as individuals want to access the latest and best information on the internet when they’re on the go or sitting comfortably on the couch. In some cases, a smartphone is the only device used to access content, which makes it imperative to avoid making any of these four mobile SEO mistakes when creating content for your business:

Sitemaps: Are you utilizing two separate URLs for your content to ensure mobile users are receiving the best experience possible? Including a mobile sitemap is critical if you want to avoid problems. Having proper indexation on all of your pages for individuals using mobile search should help clear this problem up quickly. Getting it done requires you to submit an XML sitemap to Google Webmaster Tools and Bing Webmaster Tools. Receiving assistance from an experienced Atlanta SEO consultant can make this task more straightforward.

Embedded Images and Videos: Optimizing your visual content for mobile devices is imperative. You don’t want to make the mistake of doing this incorrectly and lose momentum when you’ve taken time to develop top-notch content. Checking to ensure you have non-Flash elements rendering on each page is one of the first steps to take. You’ll also want to ensure your video content is optimized for specific browsers and looks good when you view it on a mobile device. Receiving help with this type of optimization may be easiest to handle with the aid of a knowledgeable Atlanta SEO company.

Redirects: Limiting the number of redirects on your site is also an excellent way to help ensure your SEO is correct for mobile users. Using 301 or 302 server-side redirects is usually better than a JavaScript redirect. Grabbing an SEO tool to assist with redirect chains can also help safeguard your site from not working correctly.

Local Search: Several individuals use mobile devices for local searches. Ensuring you have submitted your site to Google My Business and have the correct contact information, hours of operation and physical address is essential. Doing so should help an individual looking for your services to find you quickly and efficiently. Keeping your business’s name, address, and phone number consistent is a key element in ensuring your local internet presence is correct.

Knowing you’re doing all you can to show your mobile users the right content can be highly effective in keeping your ranking high, generating even more traffic to your business.

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Chris co-founded DoubleDome Digital Marketing, merging his business degree and technical consulting experience with his fondness for all things Internet. Focused on sales & marketing, Chris has led DoubleDome to 20 straight years of profitability. He leads the marketing and sales groups.
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