Boost SEO Rankings by Augmenting Authority Using Pillar And Cluster Pages


Boost SEO Rankings

Does your website content radiate authority? Today, a skilled Atlanta SEO consultant provides helpful strategies for achieving this goal. The Google search engine generally accords higher page rankings to informative, useful sites. Additionally, furnishing frequently updated and pertinent information allows website owners to attract interested return visitors. This traffic helps produce SEO success!

Yet establishing authority online does require hard work. Website administrators need to invest ongoing effort in supplying fresh, targeted, content. Additionally, it makes sense to utilize proven formats for presenting this information in a format search engines prefer. The current popularity of the pillar and cluster pages model reflects the importance of website development planning.

About Pillars And Clusters

Using a pillar and cluster pages format for a website assists many enterprises in demonstrating their authority over specific niche topics. Some SEO experts recommend giving careful attention to subjects your enterprise wants to use to showcase its expertise. Consider identifying the key search terms that define this unique area.

Once you develop a list of applicable keyword expressions, check the number of times these terms generate searches by the public during a given month. Ideally, your targeted search terms prove sufficiently popular they will inspire at least a thousand monthly searches. Using too many frequently searched keywords will subject your site to intense competition; too few might indicate the absence of an interested online audience. Once you decide on the best keywords for your website, create an outline using the most important basic keywords as “pillars” for your content. Related, less frequently searched topics, provide ideal cluster content pages.

Incorporating Long Form Content Into Pillars

The pillars of a website furnish highly informative information about specific subjects relevant to the site. For example, a plumber’s website might use pillars relating to frozen pipes and whole-house re-piping. A patent attorney’s website might rely upon pillars relating to the firm’s areas of practice, such as copyrighting music in the USA and appealing the rejection of a musical copyright application. Pillar pages should furnish in-depth information about the topic at hand. In this way, a website conveys the impression of authority and expertise concerning targeted keywords.

Several years ago, a study of 20,000 keywords revealed the top 10 highest ranking pages generated in searches for the keywords overwhelmingly produced long form posts averaging over 2,000 words. These results prompted some SEO experts to recommend the use of long form content to boost SEO rankings. Those precedents correlate very well with the recent movement towards highly informative “pillar” pages.

Utilize Cluster Pages, Too

Cluster pages use keywords related to main pillar topics. Website developers can generate useful lists of cluster subjects for each targeted pillar keyword and create unique, separately linked cluster pages for these topics. Adding clusters permits visitors to research ancillary topics in greater depth. The clusters also add variety to the presentation.

Some ways to display clusters effectively involve highlighting these terms, employing clear subheadings in long articles, and adding embedded videos to cluster pages. Today, the use of rich multi-media content often enhances a website’s utility as an information source.

Update The Content Frequently

Sites that regularly add fresh content give online visitors a reason to return on a regular basis. Some information supplied in a pillar and cluster website format won’t change. Yet a site administrator may readily update content by adding new, pertinent cluster pages.

Furnishing current, on-topic content regularly helps boosts page SEO rankings. An Atlanta SEO company assists site owners in Georgia in developing effective SEO campaigns!

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Chris co-founded DoubleDome Digital Marketing, merging his business degree and technical consulting experience with his fondness for all things Internet. Focused on sales & marketing, Chris has led DoubleDome to 20 straight years of profitability. He leads the marketing and sales groups.
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